Smells Like Flowers is a full service creative floral studio. We create + grow in Peterborough, On and maintain a small (private) studio in Toronto, ON. We service Toronto and Peterborough and everywhere in between. As a young business, we are open to all creative collaborations; however, we specialize in corporate design, creative direction and set design, as well as wedding and event design. At the core of all of our designs is an urge to express the feelings that owner, Bethany Rose Puttkemery, experiences when she is immersed in nature; an unbridled sense of curiosity, a sense of belonging, a surge of creative energy, and above all else, a sense of play.
Smells Like Flowers can be identified by their use of colour, their contemporary yet playful design style and by their oversized sculptural + installation work. As a queer womxn Puttkemery prioritizes collaborations, clients, and team members that support and uplift her community.
*Please e-mail for all inquiries
Bethany Rose Puttkemery (she/her)
Creative Director + CEO
Puttkemery has been a florist for the past 7+ years. Before launching SLF Puttkemery was the "Lead Designer" at Wild North Flowers (Toronto) for 3 years. Her time at Wild North equipped her with key experience managing corporate clients, honing her creativity, and ample time to establish a strong sense of personal design style.
Puttkemery received a BFA from OCAD University in 2007 in Criticism and Curatorial Practice, providing her with a trained understanding of contemporary art practices. Her art background can be sited in her keen sense of colour, her refined sense of balance, and her ability to execute large creative installations.
Smells Like Flowers is a dream realized. SLF was born out of the urge to be self-sufficient, to be creatively unhinged, and to forge a path that honours a deep love for nature. A personal move to Peterborough has allowed Puttkemery to begin growing flowers and to explore new creative opportunities. Follow along with Smells Like Flowers on Instagram (@smellslikeflowers_) for all of our latest creative endeavours.
SLF Specializes in creative installaltions and projects that support brand development. We love nothing more than takin' ideas and supporting brands to make serious impact with their clients. Click on the link below to inquire about booking us or to learn more.
SLF weddings are all about the dream factor. We connect with our clients and dig deep to establish a unique creative direction for each of our clients. We love celebrating love! Click on the link below to learn more, inquire about booking with us, or to check out some of our past weddings.
Our truest passion is creative direction. We like to think big and we like to think out of the box. We're all about colour and uplifting energy. Sound like you? Click the link below to learn more and get in touch.
We offer 3/month and 6/month subscription packages. They are delivered on the first Friday of every month. Click the link below to be directed to our shop or send us an e-mail for all other inquiries: email@example.com
T-Shirts, Long Sleeves, and naturally dyed goods. Learn about our apparel options by clicking the link below.
SLF does not use any floral foam. Foam free practices can be sited in all arrangements, delivery packaging, and installations.
We maintain low waste packaging policies. We do not use cellophane or large plastic bags for delivery packaging. During peak summer months we may occasionally use a plastic bag to provide a water source for bouquet deliveries. Once we've worked our way through the plastic bags we already have in stock for this purpose we will no longer be offering bouquet deliveries during peak summer months in order to eliminate this type of plastic use.
Bleached + dyed botanicals have become a fun and creative trend within the industry. We've began educating ourselves about the environmental impacts of this process in order to fully understand its impact. We no longer source bleached product or industrial dyed botanicals. We spray paint botanicals ourselves in order to be aware of the environmental impact we are ensuing and in order to be held fully accountable. It is important for clients and SLF to be aware that bleached + dyed product become garbage instead of biodegradable after these altering processes.
We do not use any feathers within our design work. We believe that live-plucking is one of THE WORST dark secrets of the events industry. If you're thinking about feathers I implore you to do some research first.
We currently use a mix of import and local product.
After the 2021 Wedding season we will no longer be using dyed botanicals. We believe that keeping as much of our materials out of the landfill as possible is vital to retaining our environmental consciousness.
During our 2021 season we will be pushing ourselves to discover how we can use more local product while maintaining our sculptural and contemporary style. Keep an eye on our instagram for creative shoots and studio experiments that encourage clients to choose local.
We are starting to grow our own flowers. We acknowledge that we grow on unceded territory of the Huron-Wendat. We will build reparations into our business. A percentage of every thing that is grown from our garden will be donated to a local Indigenous led organization. We will post receipts on our instagram stories to be held accountable.
We have began to learn how to naturally dye fabrics. Once we have worked our way through the satin ribbons that we have in stock, we will no longer be using synthetic blend ribbons for packaging or bridal bouquets. We have started natural dying fabrics like cotton, muslin and silks in order to prepare for the switch.
By 2023 we would like to begin charging an import tax on all event designs that use import flowers. The tax will be added to our clients invoice and be redistributed to an Indigenous led organization or environmental cause within the region that the flowers are sourced from. This step towards accountability will not only redistribute wealth but also force us to do the work to understand where our flowers are coming from.
Do you have an idea for us or have feedback? We'd love to chat, e-mail us at firstname.lastname@example.org